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Avid powers greater creators with innovative software and hardware for the media and entertainment industry. Our customers—from large media organizations to aspiring creative professionals—are behind the world’s most beloved TV, films, and music.

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Amaran, your newest partner in your content creation journey, is a renowned lighting and illumination brand. Amaran is committed to simplifying your creative process while making it more fun. Whether you are at home, on the road, or on set, Amaran's lighting can illuminate your imagination. Amaran's tools are designed to be simple and easy to use, reducing the hassle. Amaran helps creators turn their visions and concepts into reality.