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Founded in 2003 by Grammy-winning artist Pharrell Williams and streetwear icon NIGO, Billionaire Boys Club (BBC) emerged from a shared vision and iconic logos created by graphic designer SK8THING. Its sister brand, ICECREAM, launched two years later, initially as a skate-inspired footwear line before growing into a full independent label. Together, BBC and ICECREAM represent a unique fusion of streetwear and luxury, influencing fashion, music, and youth culture worldwide. Through collaborations with artists like Travis Scott and community initiatives such as BBC EU Sounds, the brand continues to champion underground culture and support emerging talent across Europe.